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Design Thinking: Building a Design System for an Existing Product

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.

Insights from Apple’s Human Interface Design Guidelines

Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products.

If You Have The Self-Discipline, Start Honing These 4 Habits Today

Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.